In this article, we will cover the All Subscriber List which is the most important aspect of the Marketing Cloud. A customer or prospect appears in the All subscriber list when they were sent an email for the first time. This contains a master list of all customers/prospects. All subscriber list will contain the subscriber/customer record based on a unique subscriber key when an email was sent for the first time. If you have contactid as the Subscriber key in your org then All subscriber list will contain the record with the Subscriber key that sent the email to the customer/subscriber. If you sent multiple emails for same emailid with different subscriber keys then you will see multiple records in the All subscriber list as your subscriber key is different.
Navigation:
Email Studio –> Email –> Subscribers –> All Subscribers
Frequently Asked Questions:
1. We have sent 3 emails(same email id) with the Same Subscriber key. Will we see 3 records in the All Subscriber List?
Ans. No, you will see only one record which was sent for the first time
2. We have sent 5 emails with different subscriber key for the first time. Will we see 5 records in the Subscriber List?
Ans. Yes if you are sending the emails to your customer/prospect(Subscriber) for the very first time
3. What will happen to All subscribe List when a customer Unsubscribes his/her email?
Ans. When a customer unsubscribes his/her email then the record is marked as Unsubscribed in the All Subscriber List. Customer/Subscriber is unsubscribed from all Lists and groups.
4. What will happen if the customer/subscriber resubscribes?
Ans. Customer/Subscriber is readded to the All Subscriber List.
5. We have Multi org with Business Units enabled in the Marketing cloud. Do we have multiple All Subscribers list?
Ans. No, you will have only one All Subscribers list across all Business Units.
6. We have multi org with Business units enabled in the Marketing cloud. What will happen when a customer/subscriber unsubscribes?
Ans. It depends on the property settings enabled in the Business unit. We have the below options to choose while setting up Business Units.
- Subscribers will be unsubscribed from all business units in the Enterprise
- Subscribers will be unsubscribed from this business unit only
7. We have contactid as our subscriber key and our org has duplicate records with a same email address. What will happen to All subscriber list when an email is sent to that customer/subscriber?
Ans. As said earlier All subscriber list will contain the subscriber/customer based on a unique subscriber key when an email was sent for the first time. In this scenario, contactid is the Subscriber id and All subscriber list will contain the record with the Subscriber key that sent the email to customer/subscriber. If you sent multiple emails with different subscriber keys then you will see multiple records in the All subscriber list as your subscriber key is different.
Ex: We have 5 Marc Buffet(markb@salesforce.com) records with different contactids(Remember ContactId is subscriber key) then All subscriber list will contain multiple Mark Buffet records with same email if you sent emails with different contact ids. If you sent one or multiple emails for Mark Buffet with same contact id then you will see only 1 record in the All Subscriber list.
8. We have Email address as Subscriber key and we have duplicate records with the same email address but different First name/last name. What will happen to the All Subscriber list when an email is sent to that customer/subscriber?
Ans. All subscriber list will contain a row/record with the email address for the subscriber when an email is sent. Since the subscriber key is based of Email address, you will see only one row in the All subscriber list eventhough you sent multiple emails
Ex: You have two records with same email address with different first name and last name.
9. We have contactid as our subscriber key and our org has duplicate records with the same email address. What will happen to All subscriber list when a customer/subscriber is unsubscribed?
Ans. When a customer unsubscribes, All subscriber list will be marked with unsubscribed for the contactid(subscriber key) that the customer/subscriber clicked on. Marketing cloud will allow you to send email over duplicate email address as the contactid(subscriber key) is different. Its always important to go back and mark all the records with same email address to be marked as unsubscribed or remove duplicates so that customers/subscribers will not receive emails.
10. We have Email address as Subscriber key and we have duplicate records with the same email address. What will happen to All subscriber list when a customer/subscriber is unsubscribed?
Ans. Once a customer/subscriber clicks on unsubscribe then he will no longer receive emails from the Marketing cloud in future as subscriber key is based of email address.
